At Aahar 2023, Pure Flour from Europe participated in the event and offered live pizza tasting to the public. The pizza was made with their premium quality European flour, which has high protein content and excellent gluten development. Using traditional methods, the dough was fermented for several hours to develop a complex flavor and texture. The crispy crust and tender, chewy interior with flavorful toppings impressed the visitors. The tasting was a great success, highlighting Pure Flour’s quality and versatility, and offered an opportunity to connect with passionate foodies.