Events
7th - 9th December / 2023
Dwarka, New Delhi
SIAL
Pure Flour from Europe (PFFEU) made a significant mark at SIAL 2023 held from 7th to 9th December, seizing the opportunity to engage with key stakeholders across various industry verticals. Amidst a bustling environment, SIAL India attracted over 20 country ambassadors and welcomed more than 300 national and international exhibitors. PFFEU capitalized on this vibrant platform to showcase its distinctive offerings, fostering valuable connections and strengthening its presence in the global market.
1st - 4th September / 2023
Dadar, Mumbai
Urban Platter
POS Retail Promotion
This 4-day event was meant to showcase the unique qualities of Pure Flour From Europe’s 1 kg packs of Italian flour and educate customers about the product.
To increase brand visibility, strategic branding elements, including a standee, were thoughtfully positioned at the store’s entrance. A dedicated volunteer was stationed at the display area, engaging with visitors. This representative not only provided information about Pure Flour from Europe but also encouraged visitors to complete questionnaires related to the product. This approach not only educated customers but also provided valuable insights into consumer perceptions of different types of flour and their applications. 142 questionnaires/feedback forms were received. These questionnaires were entered into a lucky draw, and the winner, Mr Sunil Radhakrishnan, received an enticing Urban Platter gift voucher worth INR 1500. The Urban Platter Dadar, Mumbai outlet witnesses a footfall of 1400 visitors per month.
18th - 21st August / 2023
Saket, New Delhi
Modern Bazaar
POS Retail Promotion
Pure Flour from Europe collaborated with the renowned retail chain Modern Bazaar to execute a point-of-sale (POS) retail promotion.
The success of the retail promotion extended beyond the physical store. The campaign was also adapted for the digital realm, featuring on the Modern Bazaar app and social media profiles. This digital expansion enabled the promotion to reach a broader audience of online shoppers, expanding the availability of Pure Flour from Europe products to new geographical locations. Overall, the collaboration between Pure Flour from Europe and Modern Bazaar successfully combined in-store and digital strategies to enhance brand visibility, educate consumers, and reach new markets.
4th - 7th August / 2023
One MG Road, Bengaluru
Foodhall
POS Retail Promotion
Pure Flour from Europe collaborated with the renowned retail chain Foodhall to execute a point-of-sale (POS) retail promotion. The promotion aimed to showcase and educate customers about the qualities of their 1 kg packs of Italian flour. To engage with customers and create lasting brand recall, a dedicated volunteer was stationed at the display area. This representative not only provided visitors with information about the unique features of Pure Flour from Europe but also encouraged them to complete questionnaires related to the product. To amplify the impact of the POS promotion, Foodhall leveraged its social media platforms to reach a wider audience.
14th - 18th March / 2023
Pragati Maidan, New Delhi
Aahar
The International Food & Hospitality Fair
3rd december / 2022
Pragati Maidan, New Delhi
SIAL
Pure Flour from Europe participated in the SIAL India trade show 2022 at Pragati Maidan New Delhi from the 01st – the 03rd of December 2022. The PFFEU booth was visited by key stakeholders of the trade. The show proved to be an excellent platform for the dissemination of product information on the key attributes of Pure Flour from Europe.
13h September / 2022
The St. Regis, Mumbai
ITALMOPA
The Italian association of millers representing 82 flour milling companies across Italy, organized a press event to raise awareness on the initiative “Pure Flour from Europe” campaign at the luxurious venue, The St. Regis, Mumbai, on the evening of 13th September, 2022. The event carried forward the initiative to promote exports of Italian soft wheat flours in India as well as to raise awareness of their premium quality, safety and versatility.
26th - 30th April / 2022
Pragati Maidan, New Delhi
Aahar
The International Food & Hospitality Fair
The 36th edition of AAHAR, Asia’s biggest and the best known international food and hospitality fair, was organized at Pragati Maidan, New Delhi. Over the years, AAHAR has become the ultimate destination for global vendors and sourcing professionals. “Pure Flour from Europe” campaign at the International Food and Hospitality Fair in Hall 4, Booth 7 made its mark with the first official “live” event. Daily at the Booth, visitors were able to enjoy some wonderful pizza, pasta, gnocchi and bread prepared by Celebrity Chefs Riccardo Scaioli and Sabyasachi Gorai.
26th April / 2022
Imperial Hotel, New Delhi
EU Flour Press Event
ITALMOPA organized a press event at the Royal Ballroom of the prestigious Imperial Hotel, New Delhi to mark the launch of the European Commission co-funded “Pure Flour from Europe” campaign. The event represented the official launch of an initiative to promote exports of Italian soft wheat flours in India and to raise awareness of the premium quality, safety and versatility. The Italian Ambassador in India, His Excellence Vincenzo De Luca, graced the event with his esteemed presence. The evening was dedicated to knowing all about Europe’s finest flour including a sit-down dinner with a specially curated EU flour menu. Many leading restaurant owners and culinary experts attended the event including the President of IFCA India, Chef Manjeet Gill.
