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The joy of cooking with best flour

Whether you are a chef or a homecook, send us the recipe instructions and photo for one of your fantastic dishes showcasing flour! We will publish it on our website.

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A destination for premium wheat

Today’s European milling industry combines traditional skills with advanced technology while maintaining high safety standards. This results in producing the highest quality of flours.

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Experience the finest quality flour

The Italian milling sector's universally recognized excellence stems from centuries of experience that have led to the best grain selection. The high level of dependability of Italian millers ensures product quality and food safety.

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ABOUT THE PROGRAMME

Pure Flour From Europe

Pure Flour from Europe is a marketing and promotion programme launched in India under the charge of ITALMOPA, the Italian Milling Industry Association and co-sponsored by European Union. It aims to increase the awareness among professionals, opinion leaders and consumers in India towards the quality and uniqueness of flour from Europe as well as their versatile applications in classic EU and local recipes.

Just take a few minutes and complete a brief questionnaire. To thank you for your time, we will send a small gift / sample to you. Please select one of the following options.

EU and Italy as a member specialises in flour products that specifically caters to requirements of hotels, restaurants and caterers.
Being one of the leading international producers, flour from the EU is perfect for retailers because of its value, ease of use, and reliability.

Approximately 47 million tons of rye and soft wheat are processed each year, making the EU flour milling industry the largest single food user of EU domestic wheat, rye and oat.

Product Information

Quality & Safety Assurance

EU and Italy as a member have always been in the vanguard regarding food safety and quality which allows the flour products from EU to win reputation worldwide:

From farm To Fork

Quality and safety check applies to all production stages: from the arrival of the wheat to the distribution of the flours.

Traceability

Flour production in EU is controlled by a computerised traceability system, allowing the entire production chain to be tracked, protecting consumer health.

Sustainability

Milling in itself is a very clean process and the EU flour industry further improves sustainability by saving energy, reducing air emissions and using by-products.

Legislation

EU milling industry adopts the most stringent regulation and carries out thousands of tests and cross-checks by independent and accredited laboratories.
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