ABOUT THE PROGRAMME
Pure Flour From Europe
Pure Flour from Europe is a marketing and promotion programme launched in India under the charge of ITALMOPA, the Italian Milling Industry Association and co-sponsored by European Union. It aims to increase the awareness among professionals, opinion leaders and consumers in India towards the quality and uniqueness of flour from Europe as well as their versatile applications in classic EU and local recipes.
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Approximately 47 million tons of rye and soft wheat are processed each year, making the EU flour milling industry the largest single food user of EU domestic wheat, rye and oats.
Product Information
Quality & Safety Assurance
From farm To Fork
Quality and safety checks are carried out at every stage of production, from wheat arrival at the mill to flour distribution.
Traceability
Flour production in the EU is controlled by a computerised traceability system, tracking the entire production chain.
Sustainability
Modern milling is a clean process, and the EU flour industry continues improving sustainability by saving energy and reducing emissions.
Legislation
The EU milling industry follows strict regulations and conducts extensive testing with independent accredited laboratories to ensure safety.
Choose the Right Flour
A simple guide to selecting the best flour for every dish
Learn about wheat varieties, milling traditions, and the expertise behind Europe’s renowned flour quality. Whether you are a professional or a passionate home baker, find inspiration and knowledge to refine your skills and elevate every creation.
Discover how European flour comes to life through recipes, traditions, and everyday baking moments. From artisan breads to creative dishes, follow our community and find inspiration in every creation.
